By Aimee, Project Lead of Gracie’s Way, for National Grief Awareness Day 2026 Never above you. Never below you. Always beside you. — Walter Winchell Firstly, I’d like to start this guest post for National Grief Awareness Day 2026 on Gum On My Shoe, with the biggest thank you to Martin for allowing me the opportunity to write this piece and feature this very important topic on such a big platform. You may have seen my name on this blog previously but being referred to as another blogger (on www.imnotdisordered.co.uk ), but this post comes to you from my position of Project Lead of the pet bereavement project I launched in January called Gracie’s Way ( www.graciesway.co.uk ). I’ve decided to use this guest post to focus on the impact that pet bereavement content can have on a person’s mental health — with no relevance to whether they’ve lost a pet or whether they had even just begun searching for such content! And that’s why it matters so much — people are seeing this e...
Founded in 2014, National Grief Awareness Day , also known as National Bereavement Day, is marked each August 30. Its purpose is to raise awareness of how grief affects people in different ways, to encourage conversations about loss and bereavement, and to share information and resources. Related campaigns include Dying Matters Awareness Week in May and National Grief Awareness Week in December. We’ve marked several of these with such posts as Why Talking About Death Matters by celebrant Lisa Judson, a Q&A with Aimee Wilson, Project Lead of the pet bereavement project Gracie’s Way , and There’s No Wrong Way to Grieve: Thoughts on Loss and Mourning . As I was researching a topic for this post I came across two quotations. The first is by Swiss-American psychiatrist and author Elisabeth Kubler-Ross. The reality is that you will grieve forever. You will not “get over” the loss of a loved one; you will learn to live with it. You will heal and you will rebuild yourself around the...