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Low-Key Incredible: The Joys of Being a Nano Influencer

If you cannot do great things, do small things in a great way. — Napoleon Hill In my final post of 2025 I commented that while I was happy to assert my identity as a writer and blogger I wasn’t ready to accept the label of “influencer” despite it having been suggested on several occasions. That all changed when I learned (via this guest post by my friend and fellow blogger Aimee Wilson) that there are different categories of influencer. The article Aimee cited was Types of Influencers: Mega, Macro, Micro, and Nano Explained by The Viral Union (TVU). The types are distinguished by their respective number of followers and thus their perceived influence. Mega Influencers (1M+ followers) Macro Influencers (100k to 1M) Micro Influencers (10k to 100k) Nano Influencers: (under 10k) That last category caught my attention. I’m pretty sure I have fewer than ten thousand followers. Does that make me a nano influencer? It sounded kind of cool, especially when I read that TVU — w...

"Can I Ask What You Do?" Two Coffee Shop Conversations That Reminded Me What Life's All About

Find something you’re passionate about and keep tremendously interested in it. — Julia Child This post was inspired by two recent conversations in coffee shops. The first took place one Monday morning in Starbucks at Newcastle Airport. I was enjoying a little me time after returning the car I’d rented the previous week. My blogging EDC (everyday carry) kit was set out in front of me on the little table. My Moleskine diary and the Traveler’s Notebook that serves as a memory journal. My new Filofax Clipbook planner, a gift from a friend. My Lihit Lab pen case, my phone on its folding stand, and the larger of my two Bluetooth keyboards. I was working on my end of year blog post, drafting entries for January and February. I’m pretty much in a world of my own when I’m writing but at a certain point I became aware of someone standing just to my right. I looked up to find a young man waiting patiently for me to notice him. We shook hands and introduced ourselves. Moses was fascinated ...

Are My Blog Posts Relevant to You? An Open Letter to My Readers

Dear friends. This letter is written to the readers of this blog, especially those of you with lived experience other than my own. Chronic mental or physical health conditions. Disability. Trauma. Abuse. Rape. Self-harm. Suicidality. Debilitating fatigue, pain, or insomnia. These are things I’ve never known and cannot pretend to speak to or understand. Such awareness as I have is second-hand, shared by those willing to open their lives and selves to me. Friends. Family. Colleagues. Strangers. I will always be grateful for the trust implied by such deep sharing. We write best about what we know personally. With respect to this blog, that’s my experience as a supportive friend to Fran and others. Fran and I wrote our book High Tide Low Tide: The Caring Friend’s Guide to Bipolar Disorder on exactly that premise. It’s a perspective that’s valuable and arguably under-represented. Last year I was invited to write about being there for a friend who has survived rape and abuse . It tu...

One Photo a Day: How Daily Creativity Can Improve Your Mental Health and Well-Being

In this post I’ll explore how daily creativity can benefit our mental health, self-confidence, and sense of connection to others. I’ll focus on the work of four photographers (Clark James Mishler, Brandon Stanton, Sirkka-Liisa Konttinen, and Ellis Ducharme) and one artist (Devon Rodriguez). I’ll also draw on my experiences with daily photography and writing. Engagement This post was inspired by a recent conversation with Fran in which she mentioned a photographer in Alaska who took one photograph a day. The photographer is Clark James Mishler , a documentary portrait photographer based in Calistoga, California. He relocated to Anchorage in the early 1980s where he spent four decades as Alaska’s premier environmental portrait photographer. There’s a fascinating behind-the-scenes video of Mishler at work on the Frontier Scientists YouTube channel. His approach to street portraiture (“Would you guys mind participating in a photo shoot?”) impresses and terrifies me — the lat...

IMHO: A Guide for Opinionated Bloggers

I have lost the freedom of not having an opinion. — Umberto Eco “I absolutely looooove how opinionated this is!!!” — that’s how my friend and fellow blogger Aimee Wilson responded to one of my recent blog posts. Her reaction caught me off guard. I hadn’t thought the piece was any more expressive of my opinions than others I’ve written in the past few years. What interested me was the fact she seemed at least as excited by me airing my opinions as by the opinions themselves. She’s one of my closest friends and most ardent supporters, but I can’t remember her responding quite as energetically before. What was different this time? I was keen to explore it further. Three additional comments Aimee made helped point me in the right direction. She said I do share my opinions, “but perhaps not as often as maybe me or a lot of other people do.” This is a valid point. Aimee has her own incredibly successful mental health blog I’m NOT Disordered . In the articles she posts she’s very o...

Write When You're in it, Publish When You're Out. A Guide to Blogging About Mental and Physical Illness

As someone who blogs about mental health and supportive friendships, I’m often inspired by what my friends are going through, or my experiences as someone who cares about them. Many of my blog posts begin “This piece was inspired by a recent conversation with ...” In most cases, this occurred within a week or so of my sitting down to begin writing. I don’t necessarily publish straight away, however. I might wait because I already have posts lined up, for example, or hold a piece back for an upcoming awareness day or event. Sometimes, though, I wait because the circumstances I’ve described are still ongoing. This is what I want to write about today. It’s an approach I call Write When You’re in it, Publish When You’re Out. I’ll focus on blogging, but the same considerations apply to sharing in other ways, including posting on social media. Write When You’re in it I’m a firm believer in capturing how you’re feeling while you’re feeling it, or as shortly afterwards as is practical....

The Blogger's Toolkit: Ten Websites I Keep Close to Hand

I’ve written previously about my blogging workflow . In this post I’m sharing ten websites I use pretty much all the time. They’re bookmarked on all my devices, so wherever I’m working I can reach them in no more than a couple of clicks. A few offer paid options but you can use all of them for free. 1. Capitalise Titles and Headings I’m a stickler for consistency. Capitalize My Title makes it easy to apply a consistent style to blog post titles, headings, and sub-headings. Simply paste or type your title or heading and it will automatically capitalise and convert it. You can select Title Case (according to different style guides such as AP, APA, Chicago, MLA, BB, AMA), sentence case, UPPERCASE, lowercase, and more. 2. Italics or Quotes? Can’t remember whether to use italics, quotation marks, or neither for the titles of books, movies, songs, poems, newspapers, and other media? Capitalize My Title has a quick reference table covering the key style guides. 3. Optimise You...

Navigating Mental Health Miles Apart: An Interview with the Co-Founder of Gum on My Shoe

Welcome to Gum on My Shoe, a platform dedicated to fostering understanding, support, and advocacy for mental health, particularly in relation to bipolar disorder. Today, we have the privilege of delving into the story behind this impactful blog and its companion book, High Tide, Low Tide: The Caring Friend’s Guide to Bipolar Disorder . Join us as we chat with Martin Baker, one of the blog’s co-founders, about the power of friendship, resilience, and breaking down barriers in mental health advocacy. 1. Can you share the inspiration behind starting Gum on My Shoe and writing High Tide, Low Tide ? The idea for our book High Tide, Low Tide came when I mentioned to Fran that I felt inspired to do something creative. I wasn’t thinking about mental health as such, more like maybe some short stories, or focusing on my photography. Fran had other ideas! “I know what you could do,” she said. “You could write a book about being friends with someone who lives with mental illness!” I reali...

THIS BOY BLOGS TOO: Three Blog Posts I'm Proud of and Why

May you be proud of the work you do, the person you are, and the difference you make. (Unknown) I’m a great believer in celebrating success , no matter how great or small it might seem in the grand scale of things. It’s healthy to take pride in our achievements, and to acknowledge those of our friends and loved ones. Those four little words — I’m proud of you — can mean so much. With that in mind, I’d like to share three blog posts I’m especially proud of writing. An Open Letter to My Bipolar Best Friend Read the full post here . This is the first piece that came to mind when I started thinking about which posts I’m most proud of. I love the open letter format, and have written several, including one to Fran to mark ten years of friendship , and letters to my late mother and father . This first one to Fran, though, is special. Written in May 2016, it captures the essence of what we’re about, our journey as friends, and my personal journey in the mental health arema...